Amplifying Social Media and Reputation Management in Affordable Housing

Marketing and Empathy Psychology

By - Maria Pietroforte, CPM, NAAEI Faculty

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In today’s digital age, social media is more than just a marketing tool; it’s a crucial platform for marketing and shaping the reputation of your affordable housing or LIHTC community. Prospective residents, current tenants, employees, and agencies are all engaging online—what are they discovering about your property and team? Are your reviews reflective of the quality you strive for? And, most importantly, are your marketing efforts aligned with HUD Fair Housing guidelines?

This session will equip you with the strategies to leverage social media effectively, ensuring your community stands out in a crowded market. Learn how to craft a compelling brand persona that resonates with your audience, improves your reputation scores and engages potential residents. Whether you’re aiming to retain current tenants or attract new ones, a strong social media presence is key to making a lasting positive impact on your neighborhood.

Learning Objectives:

Tips to immediately enhance your online visibility
Develop content that speaks directly to the needs and interests of both current and prospective residents
Tactics to improve reputation scores
Strategies to cultivate and maintain a positive online reputation

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Webinar Type

Clear

Speaker Detail

With three decades in various sectors of multifamily, Maria offers a distinctive combination of leadership and expertise. She has held influential positions as President of Tribute Properties, Move.com, Kettler, and E&S Ring, successfully elevating these companies to the forefront of their industries. Her achievements include establishing strong brand identities, fostering stellar reputations and driving substantial revenue growth. Maria loves continuous learning which inspired her to work not only in conventional housing, but affordable, military, senior and student. She is renowned within multifamily not only for her infectious positive energy but also for her unwavering commitment to prioritizing people. Maria holds a Bachelor of Science in Business Administration from Arizona State University. She boasts an impressive list of certifications, including IREM Certified Property Manager, Certified Defense Property Manager, Advanced Facilitator, and NAAEI faculty member.